Visual Basics
Balance in UI
Balance in UI design is about distributing elements so that a layout feels stable, intentional, and easy to engage with. Without balance, even the most beautiful elements can feel chaotic or untrustworthy. Users may not consciously notice balance, but they feel it—an unbalanced layout makes scanning harder, increases cognitive load, and leaves a sense of “something’s off.”
There are two main types of balance: symmetrical and asymmetrical. Symmetrical balance mirrors elements across an axis—think of a login screen where the title is centered above a single form. It creates a sense of order and calm. Asymmetrical balance, on the other hand, uses contrast in size, color, or spacing to distribute weight. For example, a large image on the left can be balanced by several smaller text blocks on the right. This approach often feels more dynamic and modern.
Balance also applies to visual weight, which is determined by factors like color intensity, font size, and density. A bold headline carries more weight than small body text, while a bright accent button draws attention against a muted background. Good balance makes sure no single element unintentionally dominates unless that’s the goal (like a call-to-action).
Practical tips:
Start with grids: A grid system helps distribute elements evenly and gives layouts structure.
Check negative space: Sometimes imbalance isn’t caused by objects but by gaps.
Squint test: If you blur your screen, does one side feel “heavier”? If yes, redistribute.
Use contrast wisely: A splash of color or a bold element can offset larger neutral areas.
Balance is not about making everything equal; it’s about making everything work together. Think of it as visual harmony. By consciously managing balance, you create interfaces that feel professional, reliable, and effortless to use.