Convey Proffesionality and Boost Conversion
My role
Web Designer
Disciplines
Branding, Web Development, Web UI Design
Tools
Figma, Framer
Time Frame
dp
Project Testimonials
Great work and professional approach. Toms ability to identify the goal with sometimes little to none descriptions was amazing. In every step of the process we knew what is going on, what we can expect next. Great delivery and great outcomes.
Dávid Kočan
CSO/CFO
Rapid Design and Iterations
The challenge was clear: create a professional yet approachable brand that feels both strong and friendly. The real estate company didn’t just sell properties—it also reconstructed and repaired them, offering unique investment opportunities for retail investors. This dual nature meant we had to develop a brand identity that spoke to both homebuyers and investors, balancing reliability with innovation.
The process began with a creative workshop, where we uncovered the company's core values and target audience expectations. From there, we shaped the brand direction, ensuring the identity reflected trust, expertise, and modern appeal. We designed a Figma prototype, allowing us to test visual concepts, optimize the user journey, and refine key messaging before full-scale development. This iterative approach ensured a website that not only looked compelling but also guided users seamlessly toward conversions.
No-Code Deployment
To bring the design to life efficiently, I utilized Framer for web development, allowing rapid implementation without the need for extensive custom coding. This no-code approach enabled faster testing, real-time updates, and a highly interactive website experience.
Beyond just launching a website, I created a branding manual, ensuring consistency across digital and print materials. The final deployment focused on performance, SEO, and lead-generation strategies, helping the company attract and convert visitors effortlessly.
By combining strategic branding, high-fidelity design, and no-code development, I was able to delivered a digital presence that not only stood out but actively drove business growth.