Dawiso
My role
Design DIrector
Disciplines
Facilitation, Branding, UI Design, Web Design,
Tools
Figma, Webflow, Google Analytics,
Time Frame
4 Weeks
Research and Analysis as a Foundation
The redesign process began with a comprehensive study to understand the brand’s needs and user behavior. This included:
Conversion Funnel Analysis: Identifying points where users were dropping off and refining the journey to improve conversions.
User Study: Engaging with real users to understand their needs, preferences, and challenges.
Usability Study: Testing the previous website to pinpoint areas of confusion or inefficiency.
Market Research: Analyzing competitors and industry trends to position Dawiso as a leader in metadata management and data governance.
This research laid the groundwork for a user-centered design that aligns with the company’s goals and its audience's expectations.
A Branding Update to Focus on Business Users
The second phase involved a brand refresh that emphasized Dawiso’s commitment to empowering business users. Key changes included:
Airy and Clean Design: The new branding adopts a modern, minimalist style to enhance clarity and professionalism.
Business-Centric Focus: Messaging, visuals, and layout were crafted to resonate with decision-makers in the financial sector and beyond, highlighting Dawiso’s solutions for data governance and compliance.
Improved Visual Hierarchy: Content was organized to ensure that users can quickly access the most relevant information about features, programs, and tools.
Data-Driven Continuous Improvement
With the redesigned brand and website now live, the team is focused on monitoring and optimizing performance. This phase involves:
Data Analysis: Tracking metrics like user engagement, session duration, and bounce rates to measure the impact of the changes.
Heat Maps: Analyzing where users click and interact most frequently to refine layouts and calls to action.
Conversion Funnel Tracking: Ensuring that users move smoothly through the site’s new structure toward key goals like sign-ups and inquiries.
This iterative process ensures that every part of the website continues to improve, staying aligned with user needs and supporting Dawiso’s growth in a competitive market.