Increase webpage yearly conversion by over 700%
My role
Web Designer
Disciplines
UX Research, UI Direction, Web Design, Usability Testing
Tools
Mobbin, Figma, Framer
Time Frame
3+ months
Project Testimonials
Collaborating with Tomáš Tramita on the redesign of our website was a great decision. We needed to modernize the Libellius site, improve its visual presentation, and enhance technical solutions—and Tomáš exceeded all our expectations.
What impressed us the most was his approach, creativity, and ability to bring ideas that truly made sense. Throughout the entire process, he communicated clearly, regularly sought feedback, and actively worked to turn our vision into reality. We highly appreciate his professional insights and recommendations, which helped us choose solutions with real value.
The results speak for themselves—the new website met our expectations, increased registrations and traffic, and received positive feedback from clients. We highly recommend Tomáš to anyone looking for a reliable partner with clear communication, a creative approach, and the ability to listen to client needs while also providing expert guidance on what truly matters.
Martin Chinoracký
Co-Founder
Competition Analysis and Web Review
The initial step of the project involved a thorough analysis of the existing website.
While the previous design had its strengths, it struggled to guide users effectively through key areas:
Buying Process: The process to purchase or sign up for programs was unclear and overly complicated, leading to user drop-offs.
Overview of Programs: The website lacked an intuitive way to compare different consulting and training options, making it difficult for potential clients to find the right fit.
Timing of Programs: Users found it hard to locate information about upcoming sessions or program schedules, which affected sign-ups.
This analysis formed the foundation for a redesign aimed at simplifying navigation, improving clarity, and strengthening the agency’s positioning.
Designing and User Testing
The second phase focused on creating a user-centered design in Figma, where every detail was carefully crafted to address the pain points identified. Key steps included:
Creating Wireframes: These outlined new layouts for showcasing programs, simplifying the buying process, and improving schedule visibility.
Prototyping User Flows: User flows were built and tested to ensure the entire process—from browsing to checkout—was seamless and intuitive.
Testing Copy: The copy was refined through multiple iterations, ensuring it clearly communicated the value of the programs and was easily understood by users.
This phase also incorporated feedback from user testing, resulting in a polished and functional design that met user needs.
Web Development and CMS Implementation
The final stage involved transforming the Figma design into a live, fully functional website using Framer. This choice provided several advantages:
High Customizability: The integration of Framer CMS gave the agency complete control over the content, allowing them to make updates quickly without relying on developers.
Support for Growth: The new site was built with scalability in mind. As the agency expands its offerings, the web structure is ready to support new programs and trainings.
AI Training Integration: With the growing demand for AI-related skills, the site now features AI training programs, seamlessly integrated into the user experience.
The final design is not only visually appealing but also a powerful tool for driving business outcomes. By addressing user needs and enabling future growth, this redesign empowers the agency to stay ahead in the competitive consulting industry.